Every confusing flow leaves a trace: hesitation, backtracking, abandonment. Pulse turns those traces into a friction map, so designers can see exactly where users struggle — and fix it with confidence.

Design decisions, validated

Compare journeys before and after a redesign. Watch activation move. Ship the version users actually complete, not the one that looked best in review.

With friction data on hand, design critiques shift from taste to evidence — and iteration gets dramatically faster.